CASE STUDY
Spirit World: Making Spirits Bright
Spirit World had established itself as one of Omaha’s premier wine, spirits, and deli retailers, but increasing competition meant it needed to strengthen its position in the marketplace. Brandscapes developed the Making Spirits Bright campaign, combining strategic messaging, audience research, outdoor advertising, radio, and digital marketing into a cohesive campaign that helped increase sales across every major product category.
CLIENT: Spirit World Deli
CLIENT SERVICES: Beer, Wine, Spirits & Deli
BRANDSCAPES SERVICES: Audience Research, Campaign Strategy, Creative Development, Outdoor Advertising & Integrated Marketing
Objective
As competition increased in Omaha’s retail wine and spirits market, Spirit World needed a campaign that would reinforce its position as the city’s original wine, spirits, and deli destination.
The goal wasn’t simply to increase awareness—it was to grow monthly sales, improve customer engagement, and create memorable advertising that reflected the personality of the business while producing measurable results.
Execution
Every successful campaign begins with understanding the audience.
Rather than relying on assumptions, Brandscapes helped identify customer demographics through in-store research before developing the creative strategy.
The campaign focused on simplifying the message while allowing each advertising medium to do what it does best.
Results
The campaign delivered measurable growth across nearly every area of the business.
Results included:
- Overall sales increased approximately 23% during the campaign period.
- Liquor sales increased 23%.
- Wine sales increased 20%.
- Beer sales increased 27%.
- Average transaction value increased to approximately $12.95, representing the store’s strongest performance in years.
- Fourth-quarter growth significantly exceeded the client’s original objective of 1% monthly growth.
The integrated campaign successfully repositioned Spirit World while strengthening customer awareness and increasing store traffic.
Summary
Great campaigns connect strategy with execution.
By combining customer research, memorable creative, consistent messaging, and integrated media planning, Brandscapes helped Spirit World reclaim its position as Omaha’s original destination for wine, spirits, and deli products.
The Making Spirits Bright campaign demonstrated that thoughtful branding and disciplined marketing can produce measurable business growth—even in an increasingly competitive retail market.
What's Next
Successful retail brands continue evolving with their customers.
Future opportunities include expanding seasonal campaigns, increasing digital engagement, strengthening customer loyalty initiatives, and extending the brand across emerging advertising platforms while maintaining the recognizable personality that made the original campaign successful.
Project Highlights
A closer look at the creative, campaign assets, and supporting materials behind the work.
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