Brandscapes helped a clinical services client attract high-quality leads using Google ads. Our focus was to get the most out of their budget by increasing clicks, views, and sign-ups from the right audience. Using advanced audience or “smart” targeting, we reached people searching for relevant services on Google and connected with the right demographics on Facebook. This allowed us to tailor ads based on specific needs, making the campaign more effective.
To transform our PPC efforts into a conversion machine, we implemented a meticulously structured strategy:
Campaign Segmentation
We crafted multiple intent-driven campaigns for website leads, spanning search, call, display, and general categories—each designed to capture prospects at different stages of their journey.
Bid Optimization
Leveraging performance insights, we strategically adjusted bids to lower the cost per click (CPC) while sustaining conversion momentum.
Hyper-Targeted Audiences
We refined audience demographics and implemented time-based targeting to drive efficiency and relevance.
Creative-First Approach
Enhanced ad copy and messaging amplified engagement and click-through rates (CTR), making every impression count.
Explosive Conversion Growth – The campaign delivered 823 conversions over the year, with a steady climb from 1 conversion in month one to 72 by year-end—and the trend continues upward.
Greater Cost Efficiency – We slashed the average CPC from $1.86 to $1.16, significantly reducing acquisition costs without sacrificing performance.
Search CTR Dominance – Search campaigns achieved an outstanding 12.27% CTR, far outperforming the industry average (1.91%). While display campaigns hit 2.25%, exceeding the average benchmark of 0.35%, further refinements are on the horizon.
Brandscapes’ strategic PPC overhaul proved that smart optimization, creative precision, and audience intelligence drive real results. By continuously refining bid strategies, audience segmentation, and creative execution, we didn’t just improve performance—we redefined it.
The momentum doesn’t stop here. Next steps include deeper display ad optimizations, refined ad creative, and the power of automation to unlock even greater ROI. Brandscapes isn’t just running ads. We’re crafting performance-driven brand experiences.
